At one point, lawn bowls was a sport known for its grey-haired participants who wore pristine white uniforms while competing. However, the scene has completely changed and most of the clubs have changed dress code and rules in order to attract the next generation.
Melbourne Bowling Club recently launched its bowls competition called the Australian Premier League. Players in eye-catching colored uniforms will play shorter games as part of this competition that aims to reach cricket’s popularity.
As a part of this competition, between November 19 and 22, teams from New Zealand, Perth, Brisbane, Sydney, Melbourne, and Adelaide will play against each other at Queensland’s Club Pine Rivers. This competition is going to make everyone show their best performance because the prize amount is $100,000.
Even sports channels like Sky NZ and Fox Sports have bagged rights for live telecast of the competition.
Mark Easton, Bowls South Australia’s GM interacted with journalists and shared his opinion about the tournament. He pointed out that around $40,000 were paid by the state authorities to get the franchise. This amount was rightly spent according to Easton.
The game’s format is new, kind of twenty 20. The new format is vibrant, youthful and young. Such new game model will also help lawn bowls clubs to make more revenue in the future.
Overall, the game has finally managed to come under the limelight. Perhaps, this is the reason people are even showing interest in purchasing lawn bowls merchandise. Websites like The Bowler’s Barn sell exclusive bags, t-shirts, footwear, hats, headwear, and club equipment that bowls players may require while playing the sport. They sell clothing and accessories from all the major sports brands in Australia. For more details, you can check here and take a look at their exclusive collection that can be used even while you are not on the field.